Global Marketing Entry Strategies – Marketing Course

Who is the course for?

This course is for anyone interested in global marketing and the process of market selection. You may be interested in pursuing a career as a global marketer or already be in the role and looking to increase your knowledge.

If you want to develop your knowledge further, you may want to take these courses, from the same provider, that share the same overall learning outcomes:

International Marketing: Definition and Strategy

International Marketing: Cultural Factors

International Marketing: Product Adaptation vs Standardisation

International Marketing: Challenges and Opportunities

What will you achieve?

By the end of the course, you‘ll be able to…

Explain the process of market selection

Explain the process of market entry

Explore market selection and market entry using relevant examples

Apply the Go Global business cycle to a context of your choice