A Lean Startup guide to build a Minimum Viable Product (MVP)
Learn how to build a successful digital product from idea to market fit. Increase your chances of success with proven techniques and strategies. Perfect for entrepreneurs, product managers, and engineers.
What you’ll learn
- Increase significantly chance to achieve product market fit
- Learn how to build an MVP cheaper and with high chance of success
- Learn techniques and best practices from most successful tech companies
- Apply practical techniques to identify the needs of your market
- Apply powerful techniques to develop a competitive product strategy
- Make decisions between building software vs buying a (low-code) platform
- Decide the features in scope of your MVP
- Set-up a product development team
- Learn how to accelerate the product development
- Understand the concepts of quality of software products
- Learn how to embed sufficient quality in your product
- Apply product analytics techniques to continuously improve the product
- Decide key metrics you should focus on
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Why enrol in this course?
Having a successful tech product today is extremely powerful and profitable. But a great product does not just happen. About 90% of the digital products built today end up with a failure.
And while every company is unique, all successful product companies do have something in common. They do share the same mindset and have a similar approach when it comes to building and scaling their product.
In this course you are going to
Learn a proven step by step approach to build a successful digital product
Get tools and techniques you can apply along this process
Develop the right mindset
Increase confidence while you manage this process and significantly increase the chances of success
This is not a course that teaches you how to build an MVP concept in one day.
Instead we cover the complete process from idea to achieving a product market fit.
The content of this course
In this course we are going to cover the whole process to build a Minimum Viable Product (MVP) following the Lean Startup methodology as a foundation.
We’ll cover the different phases of the product development process
1) Discovery, which covers the Why – “why are you building the product”;
2) Design, which covers the What – “what are you going to build” and
3) Delivery – which is all about the How – “how do you build the product”.
You’ll learn what are the steps in this process, you’ll learn what are the critical points in this journey that you need to pay special attention to, and you’ll learn how to make the right decisions during this process.
Examples of questions we’ll cover in the course are:
How to identify your market niche and their needs? Which techniques to apply to get valuable insights from users?
How to develop a competitive product strategy? How to make your product stand out from the rest?
How to make key product decisions? Whether to build or buy a platform? Should you use low-code to accelerate?
How to develop a product roadmap? How to define features in scope of your first MVP version?
What are the best practices to design the MVP? Do you need a UX designer?
What are the best practices to develop the MVP? Which skills do you need in the team? How can you make the software development more efficient? How to make sure your product has sufficient quality?
How to measure and improve the product? Which metrics to focus on at the stage you are in?
Your instructor
The content of this course builds on years of experience and work with more than hundred of entrepreneurs who have been through this journey of building a product. It builds on best practices and well established theories that most successful unicorns have used.
Marina, your instructor, has a PhD in Computer Science, and is a teacher, strategy advisor and a startup coach with more than a decade of experience in product development, strategy and engineering. Marina has assisted 100+ organisations in their product development journey, from startups building their first product, scale-ups in their fast pace growth stage, as well as large Fortune 100 companies.
Clients and students appreciate Marina for her in-depth knowledge, practical thinking skills, and the ability to explain abstract concepts in a simple manner.
Who this course is for
The course is designed with an entrepreneur in mind, particularly technology startups.
The course, however, is beneficial for anyone who is involved in the product development process in any way, for example product managers who want to build better products or software engineers who want to understand how the most successful product companies build products that customers love, or project managers
No specific technology background is required to follow this course. It is however preferred to have some basic understanding of business and technology.
What to expect at the end of this course
This course is not going to make you the best UX designer, or a great software engineer. Instead at the end of this course you will have a high confidence to manage the whole process from idea to a product market fit, and you will significantly increase the chance of your MVP to succeed.
30-day money back guarantee
We believe the content of the course is great, and we are certain you’ll love it. But we are also happy to offer an unconditional 30-day money back in full guarantee. No risk for you.
Who this course is for:
- Entrepreneurs who are building a software product.
- Product managers and engineers who want to improve their products.
- Anyone involved in product development who is interested to learn how great products are built.
