Free Product Management Tutorial – Digital Product & Service Management

Welcome to course: Digital Product & Service Management

2nd module of the Program: Postgraduate Diploma: Digital Product & Service Owner

Short Description: Overview of Digital Product / ServiceManagement Principles: Course for owners and managers of digital products, services and platforms and for leaders at service, finance, fintech industries. Course for any other who want to build a career at fintech and digital business area. We will consider different business topics, practical examples and cases and also will talk about business related questions.

Course Content:

• Mission of Digital Products and Services

• Examples of Digital Products and Services and its management

• Role of PO/PM and P/S Management

• Basic Product Management Process

• Practical Examples from Retail Banking

• Interactive Part

Basic Product Management process:

• Finding the problem you want to solve

• Questioning the problem

• Testing possible solutions

• Defining a solution

• Defining of a clear product vision

• Getting of a cross-functional buy-in

• Building of a Minimum Viable Product

• Guiding of execution

Considered Areas:

• Product owner role examples from retail banking and digital business

• Product manager VS Product owner roles

• Product owner mission

• Defining the vision

• Managing the product backlog

• Prioritizing needs

• Digital Channels building

• Examples from Consumer Lending, Mortgage and other product-lines of Retail Business

• Examples from leading worldwide banks

Course Author:

IGOR DMITRIEV

Professor of The Retail Banking School

Digital Business and Retail Banking Expert

Education:

• MBA, The Boston University, USA

• Master of Science at Engineering (Technical) Management, The State University of New York at Buffalo, USA

• Master of Science at Informatics and Economics, The Saint- Petersburg State University of Finance and Economics, Russia

• Six Sigma Black Belt

Experience:

• Expert at Banking (>15 years), FinTech & Digital (>12 years). Experienced Manager (>10 years) with successful track of records at personal and corporate entrepreneurship.

• More than 10 years at worldwide banking groups such us Societe Generale, Raiffeisenbank.

• Experience at roles: CEO, Head of Business, Chief Digital & Marketing Officer, Head of Digital Transformation and Channels, Head of Products and Marketing.

Linked topics:

• Business Fundamentals

• Agile

• SCRUM

• Project Management

• Marketing & Business Strategy

• Online and Digital Business

• Leadership

• Digital transformations / Strategy

• Product Management

• Strategic Planning & Execution

• Stakeholder Communication

• Solution Ideation & Implementation

• Continuous Process Improvement

• Budget & Resource Management

• Technical Leadership & Development

• Regulatory Compliance

• Business Process Development

Who this course is for:

• Course for owners and managers of digital products, services and platforms and for leaders at service, finance, fintech industries. Course for any other who want to build a career at fintech and digital business area.