Telling a Story to Build a Community

• Hi there, my name is Michael cast, I’m the founder of Story impact. And what I do is I help awesome people like you discover and tell your stories in order to create change in the world. And this course is all about learning to tell your story in order to build community. And here’s why I thought it was really important to share this course with you. I was in an event a couple weeks ago, that was to raise money and support for an organization that works with battered and abused women in South America. And the main speaker got up and she’s a woman who’s been working down there with, with women who’ve been through unimaginable things for over 20 years. And instead of starting with a story of her own personal passion and connection, or some of the women that she’s worked with, what she did is rattled off a bunch of statistics. And what happened is you had a room of about 200 people who were who had who were there in order to support this organization, and they immediately disengaged, they sort of glazed over a little bit because no matter how many statistics you rattle off, no matter how many facts, you rally in support of the cause, it’s never going to have the same weight, and the same power as a really well told story. And that’s what we’ll be talking about in this course, we’re going to start out by talking about the different types of story that you might want to tell whether you’re an individual working on a creative project or an artistic project or an organization that wants to create change in the world. There’s specific types of stories that everybody needs to tell in order to build community. Then we’ll look at where do you find the pieces the ingredients to put these stories together? What questions do you need to ask before you even start assembling the story and putting the structure together? Once we’ve assembled the pieces of your story, then we’ll actually learn how to structure them into a story that will have people engaged on the edge of their seat and probably most importantly, ready to step up and help you whatever your call to action is. We want them by the end of that story to be asking, okay, how can I help? How can I get involved? And then we’ll talk about really specific storytelling tricks and techniques. What are some things that you can do to make sure that people are engaged from the moment that you start talking, until the moment that you ask them for support, whether you’re asking them for money, or to volunteer or just to spread, spread the word about a project. So we’ll talk about all of that. And then we’ll look at different ways you can tell your story online, in writing, in person storytelling is really it’s the most universal community building tool that we have as human people. And so we’ll just talk about different ways that you can deploy these stories once you’ve developed them. It’s going to be great. I’m really excited to share it with you and I hope you’ll, you’ll come back and join us for chapter one. Thanks

Who this course is for:

• Anyone who wants to tell a story