Brand Identity For Beginners
Learn the basics of designing a brand identity from scratch in this course. Discover the differences between brand identity, branding, and brand building, and gain insights from real client examples. Craft distinctive assets and execute on-brand touchpoints to differentiate your brand in a crowded market. Perfect for beginner graphic designers looking to enhance their skills. Take action and create a new brand identity with the provided project briefs. Download the project file templates and start learning today.
What you’ll learn
- Differences in brand identity, branding and brand building
- My personal brand identity process
- Brand, Customers, Goals
- Designing distinctive assets
- Presentation Tips and structure
- Discovery design process
- Executing on-brand touchpoints
- How to present your identity
Building distinctive brands have never been more important. In a world where there is a sea of brands, how do you differentiate from each other?
Brand identity is the pillar of branding, you can have a business idea and sell a service but without strong design the user experience can suffer.
In this course I will teach you the basics of designing a brand identity from scratch, my process with real client examples and sharing all my tips from my 8 years of experience. Creating a brand identity is more than just a logo, there are many more assets and parts to it which I will show you!
What you will learn:
Differences of brand identity, branding and brand building
My personal identity design process
Brand, Customers, Goals
Designing distinctive assets
Crafting beautiful mockups for your identity
Brand Discovery process
Executing on brand touchpoints
How to present your identity
How to package your services
Student Project
Create a new brand identity
Choose one of the 3 brand briefs for your class project. Only do 1 or 2 if you are feeling creative!
An organic delivery food service
A free live streaming app for content creators
An urban Clothing Label
All the details are below in the project section.
Make and effort to do the class project because those who take action will learn the most from practice.
Download the project file templates and briefs
Who this course is for:
- Beginner graphic designers
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