Free Business Branding Tutorial – Experience Effect in Strategic Branding
Learn how to define and position the experience effect to build a consistent, compelling brand experience in today’s new media world. This course is designed for teachers, advertising students, brand managers, consultants, marketing professionals, and business owners interested in implementing a brand strategy through the experience effect.
Title: Experience Effect in Strategic Branding
Description
The course can be followed as a practical guide on how to define and position the experience effect to build a consistent, compelling brand experience, a must in today’s new media world.
While marketers should absolutely stay current, they must also stay steadfast in their quest to build a brand. At this point, this course outlines the steps to take in create an “experience effect” for any business.
Through this discovery, the students will develop the basis for communicating what is unique and what is important.
Learning outcomes
Students will be able to acquire a deep understanding of the term Experience Effect.
Students will be able to analyze how to build a consistent, compelling brand experience.
Students will be able to explore the approaches to create experiences that sell in the Experience Economy.
Target Audience
This course is designed for those who want to learn about customer experience in strategic branding.
Instructor
Dr. Hande Bilsel
Who this course is for:
- Teachers
- Advertising Students
- Brand Managers
- Brand Consultants
- Marketing Professionals
- Business owners interested in understanding how to implement a brand strategy through the experience effect
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