The 2023 Complete guide to Crisis Communication
Learn the strategies and tactics used by elite organizations in crisis communication. Minimize damage to your company’s image and effectively manage crises. No prerequisites required. Suitable for individuals and organizations affected by external scenarios.
What you’ll learn
- World-class Crisis Communication Framework using by elite organizations around the world
- Levels of disruption in real world that require crisis communication teams to resolve
- Crisis Communication tools applying in Real World Scenarios
- What to say, what not to say to the media and the public
- Identify best practices in delivering crisis statement to the media and the public
Every business or organization can be susceptible to a crisis. Crisis Communication is a vital tool in minimizing damage to a company’s public image. Effective crisis management cannot occur without quality communication. Being able to communicate in the right way during and after a crisis can determine the overall outcome of the situation and the impact on your company.
This course will deliver to you all the necessary strategies and tactics in communicating about crisis with the media, using by elite organizations around the world including: Citigroup, Deutsche Bank, HSBC, BlackRock….
By learning this course, you will be able to:
– State what crisis is, Define what crisis management is, Differentiate between crisis management and crisis communication
– Identify Common Types of crisis events happening around the world on daily basis
– Identify Levels of disruption in real world that require the crisis communication team to resolve on media coverage.
– Understand the modern crisis communication framework, tools, tactics and survival kit using by elite organizations around the world to keep their reputation remain intact.
– Apply those knowledge into real-world scenario like : Bomb threat, System Outage…
There are no prerequisites for this course (Some knowledge in economics/finance/banking industry will be helpful but not necessary to pass this course) since it will cover all the basic notions of crisis management and crisis communication management from Scratch. You just need a computer and strong internet connection and a note + pen to write down key concepts in the course. There will be a final assessment at the end of the course to assess your understanding about those key concepts also.
Who this course is for:
- Any organization or even individual that may be adversely affected by scenario that are outside of their control.
- Professional communicator
- Chief Executive Officer, Chief Operation Officer
- Business Continuity Managers and Officers in charge
- Anyone who are curious to learn more about modern crisis communication strategies, tactics and techniques
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