Persuasive Communication in the Workplace
Learn essential persuasion strategies for professional settings. Master the use of ethos, pathos, and logos to influence colleagues, decision-makers, and clients. This course also covers the CMAPP and AIDA models, helping you plan and deliver persuasive messages effectively. Ideal for professionals and non-native English speakers interested in business English. Boost your marketable skills today!
What you’ll learn
- Persuasion Strategies for Professional Settings
- Rhetorical Strategies: Ethos, Pathos, and Logos
- CMAPP
- AIDA Model
- Business English vocabulary
Persuasion is a marketable skill, but in a professional setting, it is essential to use ethical and effective strategies to persuade colleagues, decision-makers, and clients to act. In this course, you will learn to:
use ethos, pathos, and logos
plan, draft, and deliver a persuasive message with CMAPP as a guide
organize an argument using the AIDA Model
Who this course is for:
- Professionals who need to be persuasive
- Non native English speakers interested in business English
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