Applying Data Analytics in Marketing
Learn marketing analytics through various tools and approaches. Explore causal analysis, regression, sentiment analysis, and network analysis. Enhance your marketing decisions by analyzing customer satisfaction data. Join now!
This course introduces students to marketing analytics through a wide range of analytical tools and approaches. We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. This course aims to provide the foundation required to make better marketing decisions by analyzing multiple types of data related to customer satisfaction.
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