Understanding Product Management

0
Certificate

Paid

Language

Level

Intermediate

Access

Free

Last updated on June 10, 2026 8:13 pm

Earn your product management certification and pick up product manager skills like branding and marketing that will guide you through the product life cycle.

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We developed this course to provide you with hands-on product management experience. This course will walk you through the entire process, from concept to development to market. We’ll show you how to devise effective pricing strategies and how to analyse your product and brand portfolio. Learn how to assist your distributors and vendors, including how to perform financial analysis for product management.

What You Will Learn In This Free Course

  • State the objectives of product mana…
  • Explain the roles of the marketing t…
  • Describe the differences between the…
  • Identify the distinct level of analy…
  • State the objectives of product management
  • Explain the roles of the marketing team in product management
  • Describe the differences between the primary categories of products
  • Identify the distinct level of analysis applied to a product
  • Outline the differences between the various types of cost
  • Recognise the tips to maintain the loyalty of potential customers
  • Discuss the purpose of the product life cycle (PLC curve)
  • Summarise the goals and objectives of pricing
  • Indicate the factors that hinder channel management
  • Fundamentals of Product Management.

    This module explains the concept of product management, the roles and duties of the management team and the procedures and activities involved in developing a new product. You’ll learn how to manage brand equity and the various stages of a product’s life cycle. Discover how to manage channels as well as assess sales and profitability.

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