Learn about Introduction to Public Relations
Learn about the introduction to public relations. Topics cover public relations basics, models and approaches to public relations, pr as a management function
This free online public relations course will give you an overview of the fundamentals of public relations, and introduce you to the real-life models and approaches used in public relations management. Public relations, or PR, is the process of shaping and maintaining a favorable image of a company, organization, or individual to the public and media. Take this free, online course today to start incorporating PR practices into your business.
What You Will Learn In This Free Course
Public Relations Basis
In this module you will learn how to provides a detailed case study which allows learners to understand the real-life applications of public relations. It also discusses the foundations of public relations, by defining the field and its functions.
Models and Approaches to Public Relations
In this module you will learn some of the theory behind PR, such as the different models that have developed over the years. It also examines the sub functions in detail, such as the corporate and agency sub functions.
Public Relations as a management Function
In this module you will learn the role of public relations within an organization. In particular, it explores the benefits which effective PR management and strategy can have upon an organization.; Module
Course assessment
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