Customer Service Value in Marketing Analytics
This free online course covers key aspects of marketing analytics like customer churn, text mining, tokenization and customer relationship marketing.
Customer Service Value in Marketing Analytics is a free online course that offers an in-depth understanding of customer service value as well as the importance of the customer churn approach in marketing analytics. You will learn about the various nuances that can be used to predict customer churning behaviour and also study the use of text mining in digital marketing.
What You Will Learn In This Free Course
Customers Churn and Customer Service Value
In this module, you will be introduced to customer service value as well as the importance of the customer churn approach in marketing analytics. You will also be introduced to the various nuances that can be used to predict customer churning behavior.
Text Mining and Sentiment Analytics
In this module, you will be introduced to text mining and various applications of text mining, as well as natural language processing in analytics, as well as how it applies to Marketing Analytics. You will also be introduced to the concept of tokenization severely limits.
Course assessment
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