Customer Service Value in Marketing Analytics

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Certificate

Paid

Language

Level

Intermediate

Access

Free

Last updated on March 14, 2025 6:05 am

This free online course covers key aspects of marketing analytics like customer churn, text mining, tokenization and customer relationship marketing.

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Customer Service Value in Marketing Analytics is a free online course that offers an in-depth understanding of customer service value as well as the importance of the customer churn approach in marketing analytics. You will learn about the various nuances that can be used to predict customer churning behaviour and also study the use of text mining in digital marketing.

What You Will Learn In This Free Course

  • Explains the concept of customer ser…
  • Describe how to check the ROC curve …
  • Discuss the things marketers can foc…
  • List various nuances that can be use…
  • Explains the concept of customer service control in customer lifetime value
  • Describe how to check the ROC curve and optimal curve in the customer churn prediction
  • Discuss the things marketers can focus on in customer sifting situations
  • List various nuances that can be used to predict customer churning behavior
  • Explain the concept of text mining and the impact of Internet availability
  • List the features of tokenization and mining natural language processing approach
  • Outline the features of text mining and sentiment analysis
  • Customers Churn and Customer Service Value

    In this module, you will be introduced to customer service value as well as the importance of the customer churn approach in marketing analytics. You will also be introduced to the various nuances that can be used to predict customer churning behavior.

    Text Mining and Sentiment Analytics

    In this module, you will be introduced to text mining and various applications of text mining, as well as natural language processing in analytics, as well as how it applies to Marketing Analytics. You will also be introduced to the concept of tokenization severely limits.

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      Customer Service Value in Marketing Analytics
      Customer Service Value in Marketing Analytics
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