Digital Advertising and Marketing
Learn digital marketing and the important concepts like online advertising, location- and beacon targeting, and what retargeting is to level-up your marketing.
Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they spend more time and are easily accessible: the internet. Learn the basics of online advertising, location targeting, beacons, retargeting, RTB (Real Time Bidding) and all the other ins and outs of digital marketing so you can open new markets and springboard your marketing efforts.
What You Will Learn In This Free Course
Location Targeting and Beacon Targets
This module introduces you to the basics of Digital Advertising & Marketing. The module also analyzes location targeting, how it works, and fraud detection. You will also learn about beacon target in digital marketing, and how advertisers run digital retargeting advertising campaigns.
Basics of Digital Advertising
This module introduces you to the differences and similarities between DSP and SSP. The module also analyzes contract negotiations, AdBlocking, and social listening in the digital space. You will also learn some insights from industry experts.
Course assessment
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