Free Online Course on Evaluation and Post-Purchase Behaviour
Learn about the evaluative criteria, types of consumer sets, consumer satisfaction, purchase-associated cognitive dissonance and post-purchase behaviour.
The free online alternative evaluation and post-purchase behaviour course will teach you about the evaluative criteria, types of consumer sets as well as the consumer decision rules used in the marketplace. You will also learn about product and service consumption by consumers, various consumer situations, how consumption effects will affect consumer satisfaction, as well as purchase-associated cognitive dissonance and post-purchase behaviour.
What You Will Learn In This Free Course
Alternate Evaluation and Choice
In this module, you will be introduced to alternate evaluation and the consumer benefits of evaluative criteria as well as the two types of consumer sets. You will also be introduced to the consumer decision rules, the initial commitment by consumers, as well as how consumers choose among outlets.
Consumption and Post-Purchase Behaviour
In this module, you will be introduced to product and service consumption, consumption situation and also consumption effects on consumer satisfaction. You will also be introduced to purchase-associated cognitive dissonance, as well as post-purchase behaviour.
Course assessment
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