How to Market Your Mobile Application
Learn the principles of marketing and pick up branding skills and strategies to make your application a success as it shoots up the app store rankings.
No matter how relevant or well designed a mobile application is, the number of downloads, users and revenue is determined by how well you market it. This course covers every step in marketing a mobile app, from successful methods for designing and launching apps to techniques for gaining, retaining and monetising users. You will also learn to leverage social media and various other ways to gain needed publicity for your application.
What You Will Learn In This Free Course
Introduction to App Development, Monetization and Promotion
In this module, you will be introduced to the business of mobile applications and successful strategies for overcoming common challenges. You will learn how to price-paid apps and monetize a free one using Ads and in-app purchases. Finally, you will be introduced to App Store Optimisation and learn to manage app listings for better store rankings.
How to Make your App Viral
In this module, you will be exposed to diverse tools, tricks, and techniques for promoting your app to make it take off. You will also be introduced to Mobile Action, and similar tools for collecting and analyzing data from your app, to assess your app’s performance. You will also learn to create effective landing pages and manage app reviews.
Case Studies, Social Media Automation and App Publicity
In this topic, you would learn about optimizing your App’s landing page, by learning from the success and shortcomings of some sample listings. You will also learn to automate the process of marketing your app on Facebook, Twitter, and YouTube. Finally, you will learn to use various media forms to gain publicity for your application.
Course assessment
User Reviews
Be the first to review “How to Market Your Mobile Application”
You must be logged in to post a review.
There are no reviews yet.