How to Teach It

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Last updated on July 16, 2025 5:08 pm

Turn your crafting passion into a profession with Gwen Bortner’’s comprehensive approach to teaching craft classes.

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Class Preview

Turn your crafting passion into a profession with Gwen Bortner’’s comprehensive approach to teaching craft classes.

Meet Gwen Bortner

Meet your instructor, Gwen, and learn about the Craftsy platform.

The Business of Teaching

Learn about the business aspects of teaching. Gwen goes over the teaching agreement, options for charging fees and how to balance teacher-shop owner responsibilities.

Class Development

Gwen discuss the importance of class development. You’ll learn about choosing a topic and length, as well as customizing your class for specific audiences.

Project Development

Discover the importance of creating a class project that is engaging and achievable. Gwen offers several real-world examples for a variety of crafts as well as numerous tips and invaluable advice.

Marketing

Get the marketing tips and techniques you need to successfully promote your classes. Gwen walks you through the ins and outs of cover letters, resumes, recommendations and presentation.

Teaching Logistics

Walk through the logistics of teaching your class — from charts and kits to teacher evaluations with Gwen’s step-by-step guidance.

Personal Best Practices

Gwen guides you through developing your personal best practices as she discusses what to wear while teaching as well as time-management tips.

Best Practices in the Classroom

Enhance your students’ experiences with Gwen’s help. Learn how to effectively and efficiently manage a classroom. Also get tips for fielding questions!

Going National

Do you want to take your teaching to the next level? Gwen tells you how!

Tips for Shop Owners

Gwen turns the table and offers advice to shop owners who want to hire and promote instructors. Even if you don’t have a shop, understanding these owners’ business needs will make you a more successful teacher.

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