The Laws of Visual Perception: Unit, Weight, Balance and Movement
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Learn to compose, balance, and create motion in a piece to achieve full expressivity
Pepe Gimeno–designer, typographer, illustrator, photographer, and visual artist–teaches you about the laws of visual perception and how to correctly apply them to achieve full expressivity in all your projects.
He illustrates each law by showing you a series of pieces that he has made from scrap materials. Discover a fascinating approach that, conceptually and formally, lies somewhere between experimental graphics and artwork.
Begin by getting to know Pepe Gimeno and his work. Find out how he became interested in scrap materials and see some of his most distinguished projects.
Discover the immense potential of these objects as artistic material and understand their tremendous poetic value and ability to convey emotions.
Next, get an inside look at Pepe Gimeno’s creative approach. Learn how to view objects from a different perspective and make the most out of the constraints imposed by the immutable nature of their size, shape, and color.
Pepe then walks you through a series of exercises to illustrate the four basic laws of visual perception: create a composition with unity between the different elements, categorize the weight of each one, visually represent rest or internal energy in your piece, and finally, take advantage of the energy deriving from imbalance to create motion.
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