Ornamental Lettering
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Learn to design, sketch, and complete a piece of complex lettering drawn by hand.
Although all the works of Havi Cruz–a designer and illustrator specializing in lettering–are finished in digital format, it could be said that he is an artisan, since, without exception, his projects always start on paper and the attention he pays to every curve, detail, and ornament it is overwhelming.
This course leads you to discover the wonderful art of creating personalized ornamental lettering to make your projects stand out at a time when design is tending towards minimalism. Learn the most effective techniques to devise, sketch, and make a piece of lettering from scratch, starting from the simplest sketch to obtain a digital design.
Start by looking for inspiration for your ornamental lettering, creating a mood board in which you capture these references and define the color palette of your project.
Once you have the initial idea, make the first sketches and use them to obtain the composition for your lettering.
Experiment with different typefaces and design a capital letter, the most important letter in the piece. Learn to embellish your lettering with some decorative elements to give it an extra touch of beauty. Trace the rest of the letters of the composition, adding more and more details until the sketch is ready.
Digitize your lettering by vectorizing the shapes. In this process, Havi explains important concepts such as the use of guidelines and reveals some of the design secrets that will add dynamism to your work, such as the technique of applying light and shadow.
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