Development of a Digital Media Plan
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Learn to organise your brand’s investment in Google Ads and social media from scratch
Investing in digital media tools for the first time can be daunting, but there’s no one better to guide you than Foncho Ramírez-Corzo, director of search marketing and social media at Neo Ogilvy Spain, and founding partner of Coronel Smith in Peru. He walks you through each step in the process and shares the secrets to successfully connecting with potential clients.
In this course, learn how to create a digital media plan for a brand or business by doing thorough research and analyzing the target audience to ensure maximum returns on your investment in online ads.
Begin by getting to know Foncho, his extensive professional career between advertising agencies and consulting firms, and his biggest influences.
To provide you with context, Foncho gives you a rundown on the current state of the digital media ecosystem so you can start organizing your brand’s online media plan accordingly. As an example, he creates a plan for a yoga studio, but you can choose any business you’d like.
Learn how to identify your target audience using demographic, psychographic, and internet behavior analyses, and discover each of the stages that make up a buyer’s journey.
Next, do some research to identify the keywords used by your target audience and study your direct competition to understand their communication strategies as well as the tone and formats they use.
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