Creation of an Original Logo from Scratch
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Learn the keys to creating brand images that tell stories
When you start a business or want to renew the image of a company, logo design is one of the most important tasks because it is the first impression customers receive. It’s a key communication element. Designing a brand is a comprehensive job that defines how the brand behaves on a daily basis and how, ideally, it manages to connect with people.
So, what separates a memorable logo from the rest? Join Elena Sancho, founder of Tatabi Studio, to find out. She explains step-by-step how to create an original, recognizable, and modern logo so that your brand can generate an amazing first impression.
Start by getting to know the work of Tatabi Studio—which involves creating logos for brands—and more about their work philosophy. Elena tells you about her influences in the world of branding.
By way of some examples, learn about the different types of logos: isotypes, logotypes, imagotypes, and isologos. Then, discover the keys to creating a successful one.
Continue with the process of creating your logo, with particular focus on the conceptualization phase. Do some groundwork before designing by analyzing the competition and trends, then decide on the creative path to take.
Learn how to sketch your ideas using the drawing techniques that Elena teaches you, then use them to create your design and digitize it on the computer.
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