Basic Principles of SEO
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Learn the keys of organic positioning to improve your search engine presence and optimize your content
Did you know that a little actually goes a long way when making yourself visible on Google? This is the philosophy of Natzir Turrado, an SEO consultant and digital analyst with more than 9 years’ experience in guiding and increasing traffic for big brands such as Desigual, Eroski, and more, as well as start-ups in the growth stage. Join him and dive headfirst into the world of SEO!
In this online course, learn how to be visible on Google and improve the organic positioning of your website, using different SEO techniques and strategies, such as the creation and optimization of SEO-friendly content to attract more traffic through keyword searches.
Start by getting to know Natzir and more about his professional background. He tells you about some of the professionals he admires the most, as well as his main sources of information, from blogs to SEO books.
Next, dive into the world of SEO. Take an in-depth look at what it is, why it is so important, and how a search engine like Google works.
To create SEO content, learn what keywords are, the important role they play, the different types that exist, and how to find them. Next, Natzir gives you a basic introduction to HTML language to help you create and optimize your page or blog for search engines.
Examine what quality content is for Google and what to avoid so that your website doesn’t slip through the net in searches.
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