Art Direction for your YouTube Channel
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Design and animate a graphic identity for your preference channel audiovisual content
Audiovisual content is the part of branding where the movement and sound come into play so that a brand can express itself as it is. This is based on the work of Carlos Dordelly, graphic designer, art director and motion grapher , co-founder of the Dyne studio.
In this course, Carlos will teach you the key fundamentals of art direction for a good conceptualization and production of the different pieces that make up the graphic packaging of your YouTube channel, television or similar content platform.
You will start by knowing more about the beginnings in the design of Carlos and he will explain to you what his influences have been in the different creative areas.
You will make a brief introduction to the fundamentals of branding and the background of what is known as a graphic packaging for audiovisual media. You will see how the production process of a graphic packaging is and analyze the contact points of a brand. You will see the importance of points such as avatars, header or YouTube thumbnails.
You will acquire a methodology to search and select references for your projects and, through software Pure Ref, manage and classify them in moodboards .
When you have a concept, you must sketch the ideas and pass it to something more tangible. The styleframes or Key Moments will be your allies to begin the design of these pieces.
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