Creation of an Online Shop with Shopify
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Get started in the world of e-commerce with the sector’s top platform
E-commerce is currently playing a crucial role in the growth of new brands and businesses. It allows you to carry out transactions directly with consumers without going through traditional sales channels. In this course, learn to use Shopify—the leading e-commerce platform—from scratch to create your first online store and move your brand into the online sphere.
Your guide for this journey is Rocío Carvajal, founder of The Make Group, an e-commerce and digital marketing agency in London. With more than a decade’s experience, Rocío’s clients include big-name brands such as Amazon, Shell, and Sky.
Begin by getting to know a little about Rocío, her career so far, some of her most notable collaborations, and her new venture: The Make Group, her own digital agency where she applies everything she’s learned in her work with big clients and start-ups. Rocío also shares a few of her references within the e-commerce, web design, and user experience sectors.
First thing’s first, set up your account on Shopify and take a tour of the platform’s interface. Discover how to choose a design template for your shop, considering the type of product you’re selling and the industry it belongs to, and learn to edit it and adapt it to your needs.
Then explore how to create simple products with a range of customizable characteristics, such as size and color, before selecting categories. Rocío teaches you how to manage your product line and gives you some advice for increasing your visibility during the customer journey.
Move on to create content pages and blogs within your store and complete the About Us, Cookies, Terms and Conditions, and Customer Services sections. Learn to manage your blog alongside the everyday workings of the store itself, taking into account Google Trends and SEO basics.
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