Art Direction for Fashion Photography
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Learn the creative process behind fashion campaigns, from the concept to the final image
Planning a successful fashion campaign requires someone with vision to see it through each step. This is where Carola Rafowicz comes in. As the creative director of Park Creative Studio and its sister space, Chas Park, she has years of experience creating and shooting campaigns.
In this online course, Carola teaches you the secrets to creative art direction. She guides you through each step of a fashion campaign to capture striking images, from concept and set design to the photoshoot and image retouching. By the end, you’ll have the skills to envision compelling projects for the world of fashion, art, and design.
Begin the course by meeting Carola, who tells you about her professional career as an art director and her previous experience in other related disciplines. She also discusses her role at Park Creative Studio and Chas Park Studio, as well as her influences.
Get an introduction to the fundamentals of imagery, fashion, and fashion photography, covering concepts such as visual perception and balance. Learn what a brand identity is and the elements that make it up.
Start developing an idea for your fashion campaign following the phases of the creative process. First, put together a mood board and color palettes before drawing sketches for your set design.
Next, build your set in the studio or chosen location, and prepare the equipment and materials. After styling your model, find the lighting that best suits your shoot. And action! Play with all the possibilities of your set to capture four distinct shots within the same space.
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