Pictogram Design for Brands
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Learn how to design custom pictograms for unique signage systems
Designing pictograms for signage is essential so that spaces aren’t just functional, but capable of generating meaningful brand experiences. Learn to communicate without words in a world full of information and content by seeing how to design precisely with Pamela Sthandier, information designer at Wayfinding Consultores.
In this course, learn how to build a family of personalized pictograms with Adobe Illustrator, establishing a dialogue that represents the spirit of a brand and uses design to establish a clear and consistent meaning.
Meet Pamela and learn about her career and role at Wayfinding Consultores. She tells you about her main inspiration and goes through the final project that will be taught in this course: creating a family of pictograms for a client.
Discover the evolution and characteristics of pictograms, seeing how they are grouped and what elements should be taken into account when designing a family. Understand the concept of simplicity in design.
Start conceptualizing ideas by preparing key questions and scenarios for your client, defining each pictogram and where it will be placed. This is used to create a mood board of references.
Learn to develop a pictogram: from a first paper sketch to a digital finish in Illustrator. See what things should be taken into account when designing a family and how to adapt it to the physical space.
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