Compositional Techniques for Graphic Design
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Learn how to use key elements to create clear and attractive graphic structures
A composition is made up of key elements like color, shape, space, balance, asymmetry. In graphic design, it’s essential to master these concepts and apply them to create communication that is impactful, relevant, and connects with your audience.
In this course, graphic designer Javier Alcaraz teaches you how to create an efficient graphic structure for your next project. As a specialist in editorial, branding, and typography projects, Javier explains the key components of creating a visual language and how to articulate ideas through design.
First, get to know Javier Alcaraz. Learn about his main influences and how he created elcerezo, his studio specializing in editorial design, branding projects, and typeface design.
Next, Javier gives you the tools you need to be able to determine whether a composition is effective or not. With the techniques shown, learn Javier’s methods for understanding the particularities within each composition.
Then, take a look at the key elements that compose a graphic project: shape, negative space, use of color, typography, and iconography.
After understanding the graphic components, dive into the strategy behind concepts like balance, contrast, and center of visual interest. Finally, learn the rule of thirds, the golden ratio, how to apply them, and how to use compositional grids.
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