Lifestyle Brand Photography for Social Media
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Create engaging product images by learning how to plan, style, and direct a lifestyle photo shoot
Imagine being the photographer behind the images used to promote your favorite brand or product. Emma-Jane Lewis, a professional photographer based in the UK, creates inspiring, detail-focused photographs that capture the essence of the jewelry, accessories, and clothing made by top designers in the UK and abroad.
In this course, learn how to plan, style, shoot, and edit a set of original images for a brand. From product photography to shooting with a model, explore the essentials of social media photography. Learn about flat lay images, shooting on location, and creating a collection of work that gets you followers and clients.
Get started by meeting Emma-Jane Lewis, a professional photographer specialized in product and fashion photography. She explains what lifestyle photography is and how it differs from areas like editorial, commercial, and fashion. Take a look at her work and explore how social media has changed the photography landscape for brands.
Learn how to plan and implement lifestyle content into your professional work. See how to gain a client’s trust, how to create a moodboard, and the simplest way to compose a shot list for the day of your shoot. Then discover how to build your team and create a call sheet to keep things organized.
Get your camera ready and dive into product photography. Learn how to set up flat lay images and take a look at strategies for shooting effectively on-location. Discover why props are so important to product photography and the best way to use them when setting up your shots. Emma-Jane gives you several tips and tricks on how to overcome specific technical challenges when shooting products.
Explore how to work with models in your photography and see how they can bring your images to life by making them more relatable. Learn how to ensure that the products remain the focus of your photos by using flash and modifying available light.
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