Graphical Content Design for Social Media
Learn to create visually stunning and functional content to promote your brand digitally
For a brand or service, a presence on social media today is almost mandatory, since it is the fastest way to reach potential customers. Moisés and Guillermo, also known as Saturna Studio, understand this very well. Under their creative direction, they offer their clients a 100% digital and strategic vision that revolves around branding, social media, and their extensive experience in the field of design.
In this course, Saturna Studio teaches you to conceptualize, design, and adapt the content of your personal brand, business, or personal project on social media, helping you understand the importance of each network, its characteristics, and basic rules, always looking for how to connect with the public.
Guillermo and Moisés introduce themselves and explain how they formed Saturna. They tell you about their beginnings as graphic designers and about their careers in other agencies. They also explain what and who motivates them in the creative field.
Dive into the context with them as they talk about the importance of graphic design with the advent of social media.
Understand the difference between print and digital media, and go over the essential aspects that a designer must consider when developing brand content. In addition, identify the communication pillars of your projects.
Moisés spends time talking to you about the social platforms that make a difference—Facebook, Instagram, and YouTube. Learn the objectives and main benefits of each one, their rules, and the reach that can be achieved through organic efforts and/or paid advertising channels, as well as some tips to get the most out of them.
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