Business Design: From Idea to Action Plan
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Understand the process behind designing a business from scratch and explore the different elements to consider in its planning
Setting up a business can seem overwhelming at first, but in reality all you need is some organization and the right balance between certain key elements. This is the belief of Pablo Lascurain, founder of eight companies and active within the startup community across Latin America. He specializes in forging the best path through the world of business, whether finding solutions or scaling organizations.
In this course, Pablo Lascurain teaches you how to design your business from scratch. Discover his logical step-by-step process and analyze all the pieces of the puzzle, from defining the product and market to the financial model. Get ready to bring your ideas to life and give the pitch of a lifetime!
Start the course by getting to know Pablo Lascurain. He talks about his career and what steps he took to become an entrepreneur. He also shares some of the things that helped him change how he asked and answered questions.
All business endeavors begin with an idea. Learn that the key to success lies not so much in whether the idea is good or not, but whether it’s feasible and aligned with your core values. This is the way forward when creating a product or service. Also take a look at the role of competence before discovering that you don’t choose your market, you design it. Then, reflect on your value proposition and build your manifesto.
Now focus on making your project a reality. Start by defining your business and financial models. Pablo shares one particular method for establishing pricing, projections, and needs, without needing to be an expert in numbers. He also talks about some of the characters that appear along the way: business partners, teams, investors, etc.
It’s time get your business off the ground running! What will you be doing? How will you do it? Delve into these questions and more, in the form of a deck–a document used to collect all your ideas and the details to date. Finish up by discovering the secrets to a great pitch.
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