Ad Hoc Design: Memorable Graphic Identities

There are few things with the power to help you thrive more in any field than a masterclass with one of its experts. In the design world, Mario Eskenazi is without a doubt one of the first names on anyone’s lips. National Design Award winner Eskenazi founded his own studio in 1980 and has worked with clients such as Barcelona City Council, Banco Sabadell, Evax, Camper, Damm, Editorial Paidós, Holaluz, La Pedrera, and many more.

In this course, join Eskenazi on a journey through his creative process and explore new ways of thinking. By analyzing some of his greatest projects, learn how to combine reason and intuition to create unique ad hoc solutions.

Start the course by getting to know more about the personal and professional backgrounds of Mario Eskenazi. He also shares his influences and some of the artists he finds the most groundbreaking.

Learn what ad hoc design is and why the process has the power to enhance your projects, enabling you to devise unique solutions to any communication issues you might come up against.

Look at how to approach the first meeting with a client and what type of information can help you best understand their needs. Discover how really expanding your research of a problem is the key to success for your project.

By drawing on some of his most compelling work, Eskenazi shows you how to define and shape powerful ideas. Then, discover how to let your concept take the lead when it comes to determining elements like font, color, and format.