Creative Thinking 101: Generate Groundbreaking Ideas
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Explore fun and effective ways to generate new ideas and unlock your creative potential.
Good ideas are the most valuable currency in the world. But where do they come from? And how can we harness them? Nick Eagleton, co-founder of Saboteur branding studio, has built a career from navigating the creative thinking process, with clients that include Deloitte, the British Heart Foundation and AstraZeneca.
In this course, discover tools and practices to unearth the best of your imagination and set it free. Nick guides you through practical, playful, and proven ways to generate ideas, push them further, and apply them to any brief.
Begin by getting to know Nick. He shares the influences that have helped shape his work and his journey, from teaching creative thinking to establishing himself as a creative designer and the co-founder of a branding studio.
Find references that inspire you, and learn how they can spark your imagination. Work through practical processes for gathering materials that will fuel your ideas, then dive into Nick’s warm up exercises to get you in the right frame of mind for creative thinking.
Use a variety of techniques to help generate as many ideas as possible and learn how to document the process. Discover best practices for narrowing down and refining your collection of ideas.Then explore powerful tools to drive them.
Nick guides you through how to pitch your ideas to clients. Explore everything from product details, important storytelling principles, understanding your audience, rehearsal, and the final delivery.
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