Business Strategy for Creatives: How to Sell Your Art Online
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Discover how to share, market, and sell your artwork across multiple online marketplaces and social media platforms.
Want to sell your artwork online, but are unsure how? Learn the ropes from artist
Katy Alcock, whose business Simply, Katy has made almost 13K sales on Etsy.
Specializing in digital illustration, Katy has made the leap from creating her own prints and products to selling them on online marketplaces and through her own website.
In this course, Katy teaches you how to establish your unique brand, and understand your customer base. Discover the best practices for promoting your work on social media, and how to create a clear strategy for your business.
Begin by learning about artist Katy Alcock and how she combined her interests and expertise to start a business selling her art work online. She shares her background as a designer, what inspires her, and how she found her niche.
Learn about the importance of knowing your product inside out. Katy guides you through what is needed to build a brand identity, and how to understand your audience. Then, see how to create clear objectives for your business and strategies for selling your work online.
Explore ways to advertise a product collection on social media and online marketplaces by understanding brand consistency and learning the best practices for promoting it across different platforms. Katy teaches you about licensing your work as another medium for income and practical tips on how to stay on track with your business objectives.
Gain an understanding of the value of customer experience, insight into production and packaging processes, and how not to lose sight of what you love doing. Develop your own business strategy through a series of objectives and how to implement them.
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