Creating an Attractive Profile on Instagram
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Learn to develop a profile that stands out at first glance by creating cohesive content and a visual narrative that people connect with
Among the millions of Instagram profiles, there are some that achieve the seemingly impossible task of grabbing, and keeping, your attention. According to visual artist Valeria Palmeiro, better known as Coco Dávez, the challenge is having a reserve of attractive content that keeps your followers interested. For her, Instagram is just another business tool, and her profile is the perfect cover letter to gain recognition and form relationships with brands like Vans, Bombay Sapphire, Brava Fabrics, Kiehl’s, Netflix, and Prada.
In this Domestika course, learn to create attractive and coherent content for Instagram that immediately catches the user’s eye. Explore the features that make this social media platform a key tool in getting your content out there and build a visual narrative that expresses who you are and what you do, while inspiring your followers along the way.
Start by finding out how Coco Dávez got her foot in the door of the illustration and painting world thanks to her consistent Instagram presence. She also shares her greatest artistic influences as well as the contemporary profiles she most admires, both for their artistry and their communication strategies.
Continue by delving deeper into all Instagram has to offer as a business tool to boost your profile and transform it into a showcase of who you are and what you do. Use the design thinking methodology to identify your strengths and build a solid visual narrative. Then discover some tricks for taking photos and the best times to post them.
Next, define the type of content you want to publish depending on the project before learning Coco’s secrets to creating relevant and eye-catching posts for your followers, whether posting about trips, your work space, personal anecdotes, or professional projects. Now it’s time to apply everything you’ve learned to your own account.
See how to interact with your followers to build a stronger and more genuine relationship with them, as well as familiarize yourself with the importance of tone, consistency, and communication for a more natural dialogue. To wrap things up, Coco gives you some tips on gradually shifting elements of your world over to the Insta-sphere.
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