Digital Marketing Plan for Your Business
|
Explore the tools needed to create an effective digital marketing plan for your business and launch your first campaign
In this online course, design an effective digital marketing campaign to unleash the potential of your business or project. Learn how to create a buyer persona and determine which digital platforms and influencers are key to your campaign’s success.
Join Madeca Palacios, digital marketing specialist who has collaborated with big-name brands like KFC, Unilever, and L’Oréal Paris, and discover smart strategies for analyzing your business’ data and how to use those insights to your advantage. Understanding consumer behavior is the best way to make any business thrive.
Madeca Palacios opens the course by telling you a bit about herself and how she got her start in the marketing world. She also shares some of her influences and describes her entrepreneurial experience as the cofounder of Podit.
Begin by getting to know your business better and analyze the information needed to lay the foundation for a digital marketing strategy. Madeca also introduces you to a set of digital tools you can use to find valuable market opportunities.
Move on to the next step and define concrete objectives for your plan. Find out which online platforms are currently sitting at the top of the list and how they can help you reach your set objectives. Then, build a digital ecosystem based on your target audience.
Now it’s time to put everything you’ve learned into practice. Create a marketing strategy and design an action plan that provides a clear-cut path to meeting your objectives. Learn how to recognize and select the influencers that best match your business’ values to have the biggest impact.
User Reviews
Be the first to review “Digital Marketing Plan for Your Business”
You must be logged in to post a review.
There are no reviews yet.