Identifying Trends for Business Innovation
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Learn how to spot trends and turn them into new products, services, and campaigns to help your business succeed
The ability to find hidden patterns in the world around us is an essential part of keeping up to date on current trends. As a trend researcher and innovation consultant, it’s an essential part of Delia Wieser’s work. She has collaborated with clients including Mastercard, Marriott Hotels, and Ford, and has written several books about her expertise.
In this online course, she teaches you how to spot and analyze trends to help your business succeed. Discover how to identify a trend and use it to come up with a new product, service, marketing campaign, or vision. Are you ready to learn how to turn trends into innovative business ideas?
Begin the course by getting to know trend researcher and innovation consultant Delia Wieser. Hear about the creative journey that led to her career, along with the influences that inspire her.
Explore what a trend is along with its fundamental elements. Learn how to use those elements to spot and understand other trends, then learn how to name them effectively. Look at the different types of trends that exist, including micro and macro, before getting an introduction to Delia’s business which she uses as a case study throughout the course.
Discover Delia’s advice for carrying out trend research. She shares the five principles to keep in mind when spotting them, along with the tools and techniques she uses as part of her creative process, from desk research to “trend safaris”.
Learn how to analyze the findings from your research to find trends. To finish the course, Delia guides you through the process of using those trends to come up with meaningful new ideas with your target audience in mind.
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