Vibrant Visual Identities: From Concept to Canva
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Learn how to create a compelling visual identity for a brand by working on the brief, logo, graphic design, color palette, and presentation
Graphic designer Caroline Carrillo collaborates with brands and generates compelling ideas by weaving powerful visual stories. In this online course, she teaches you how to create a complete visual identity for a client as well as an animated presentation to showcase your work. Get ready to wow your collaborators!
To start off, learn about Caroline’s work and her sources of inspiration, from artists to various online resources.
She then introduces you to the fundamentals of a visual identity. Learn how to interpret a brief and study a brand’s positioning. Following her expert advice, conduct some visual research to define a key concept.
Once this preparatory work is complete, it’s time to create your own visual identity. To do this, begin by designing a logo and monogram using sketches, before defining a color palette and a few graphics. Create a mock-up so that your client can visualize the final result.
Next, develop a brand guide on Canva to present your work in a professional and original way. Incorporate your choices in terms of color, logo, and typography, as well as including the mock-up. It can even be animated!
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