Social Media Content Strategy for Creatives
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Discover the latest trends on Instagram, Pinterest, and TikTok to drive community engagement with simple tools like a posting schedule.
It’s no secret that nowadays, to make a brand truly come to life you have to know how to use social networks to your advantage. Between algorithm changes, Twitter, YouTube, Facebook, Pinterest, Instagram, and now the arrival of TikTok, how do you keep up? Without some knowledge and practical know-how, it’s easy to get lost in the digital jungle.
Don’t panic, Louisa Schwartz is here to help! In this online course, she shows you tools to optimize your presence on social networks and build an active community. Discover the specifics of each platform and a range of simple tools to save time when managing your publications. So get ready to create original, diverse, and multicolored posts!
Louisa starts the course by introducing herself and talking about artists who inspire her on a daily basis, taking a look at some examples on YouTube.
Next, look at the basics of content creation on social media. Discover the concept of visual identity and learn how to find inspiration, then look at how to vary your content according to the platform and generate engagement.
Louisa moves on to tackle the issue of organizing your tasks and publications. She gives you some tips to structure your week and offer variety within the same type of content. Finally create a posting schedule—an indispensable tool in the daily management of your networks.
To wrap up the course, discover some time-saving tips by recylcing old posts. Louisa even offers you a ready-made content list to help you find inspiration. You’re two steps away from going viral!
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