Rebranding: Create Powerful Visual Identities
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Learn to rebuild visual identities with this creative and effective methodology, from the brief to the final client pitch
The ability to extract the essence of a brand and express its aims through visual pieces is an exciting challenge that requires method and professionalism. The team at Foresti Design specializes in rebranding visual identities and in this online course, they teach you to develop a branding project from beginning to end.
Alongside your teachers, learn how to identify a brand’s true character and build effective graphic pieces. Discover how to choose a color palette, typography, and graphics to create artistic and impactful compositions for clients.
Begin by getting to know the story behind Foresti Design as well as a few of their pieces and accomplishments. Also discover their sources of inspiration and main influences.
Then see how the studio works, what a visual identity is, and exactly what putting together a rebranding project involves. Next, study your chosen brand in depth with the help of your teachers.
It’s time to get to work! Start off by translating the main brand concepts into a mood board to later draw a logo for your project. Now explore how to choose the best typeface, color palette, and how to produce and include photos and graphics in the visual identity.
Build some layouts and key visuals to clearly express the tone of the brand’s visual communication, and finish up by discovering how to turn your designs into mock-ups and put together a convincing client pitch.
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