On-page SEO for Beginners: Optimize Your Website

With so much content available online, it is essential to position your website in the top results on Google and other search engines to stay competitive. SEO optimization is a key part of that process. During his career, performance marketing manager Dimitri Prosvirin has built and managed SEO, CRO, and web content teams around the world covering projects for dozens of markets.

In this online course, he teaches you the foundations of on-site optimization to help you position your site in Google’s Top 10 search results. Discover best practices for SEO, from KPI and performance tracking to search volume analysis, to increase your visibility online.

Begin the course by getting to know performance marketing manager Dimitri Prosvirin. Discover the journey that led him to his current role at Uber, where he leads a team of skilled SEO professionals, along with the influences that inspire him.

Dive into the fundamentals of SEO. Learn how to integrate your website and its content to create a marketing strategy. Then take a look at the role of search engines in everyday life, how they work, and how they have evolved over time.

Dimitri presents the case study he’ll be using throughout the course, before explaining his process for discovering and using keywords with a purpose. See how to optimize long-form content and a product or service page, taking into consideration the meta title, product description, and search intent, among others.

With your content optimized, focus on your home page and domain. Next, explore best practices for SEO-friendly web navigation. To wrap up the course, Dimitri guides you through the basics of keyword position tracking.