Social Media Design: How to Stand Out Online
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Develop a digital toolkit featuring everything from color schemes to typography to help you build your brand and make your mark on social media
Social media is a constantly changing world, which means keeping up to date with the latest platforms and their functions is essential. Multidisciplinary designer and art director Jennifer Hayashi specializes in helping brands use social media to their advantage, having worked with clients including Adobe, Refinery 29, Unilever, Netflix UK, and Samsung.
In this online course, Jennifer guides you through the process of creating your very own social media toolkit to develop your brand. Learn how to use color, typography, photography, and more to optimize your campaigns and content. Make your mark online with the power of social media design!
Begin the course by getting to know Jennifer Hayashi – designer, art director, and your teacher for this course. Discover how she turned a childhood love for video games into a creative career, along with the influences that inspire her and the work she creates.
Dive into the fundamentals of designing for social media, and the features available to us via our mobile phones. Then take a look at the advantages of a playbook for creating compelling campaigns and posts.
Analyze your brief and collect references for your toolkit. Then start building it by incorporating color schemes, typography, and other graphic elements. With your visual style defined, gather your elements together to construct a series of mock-up posts before putting the finishing touches to your playbook to make it easy for others to use.
Learn how to pitch your playbook and other ideas to a client professionally. To wrap up the course, Jennifer shares her advice for collaborating with other creatives and expanding your network.
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