Social Media for Brands: Strategies to Stand Out Online
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Harness the power of Instagram to boost a brand’s visibility by exploring everything from tools and metrics to content and ad campaigns
“A product or service can be the best around, but if people don’t see it, it’s all for nothing.”
As an expert in social media marketing, and the founder of her own agency, Klokners Consulting, Hana Jay Klokner specializes in making sure those products or services reach their intended audience. She has worked with clients including Amazon, glh Hotels, OLIXA, Swoon, and the United Nations. She also teaches courses at the University of Arts London and Istituto Marangoni, and has published her own book, Wired & Socially Awkward: New York.
Get to know Hana Jay Klokner as she tells you about her career path across multiple countries and how she went from amateur blogging to running her own consulting agency. She also shares the influences that have inspired her along the way.
Begin with an introduction to social media marketing and how to build an online foundation for your brand before looking at tools for easy content management and creation. See how these concepts can be applied by examining a case study alongside your teacher.
Now it’s your turn! Set your social media objectives and metrics, research your target audience, and discover the secrets to creating content that keeps them engaged. Hana then shows you how to run a campaign from start to finish using all your available resources, along with how to be flexible when the unexpected happens.
To wrap up, get some tips on managing your social accounts and learn to repurpose your Instagram content for other platforms.
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