Becoming an Entrepreneur Through Innovation

Did you think that entrepreneurship and creativity were completely unrelated topics? In this online course, Carolina Rodríguez and Carlos Murillo demonstrate that these two concepts actually go hand in hand. Using a case study and concrete examples, the duo teaches you to put innovation at the forefront of your business project and create an unbeatable brand, product, and team.

Plan out the fundamental aspects of your project in an entrepreneur book and learn to use creative thinking to overcome obstacles. Ready to become an innovative entrepreneur?

Carolina and Carlos start the course by introducing themselves and the work they’ve done throughout their careers. They also talk about their studio, Spinoff, and where they find inspiration, from people and places to books and brands…creativity is everywhere!

Discover all the different ways creative thinking can be applied to the entrepreneurial process. Then, define the purpose and values for your business project.

Move on to thinking about company culture, an essential ingredient for success. Learn how to cultivate a strong work culture and innovative leadership that foster productive relationships both in and around your business.

Once you’ve laid the foundation, it’s time to structure your project. First, research the social context and needs of your business, as well as the competition. Use the findings to develop your idea and a value proposition, summarizing the solution your business provides and what makes it stand out from the rest.