Design Strategy for Creative Professionals
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Discover the Creative Strategy Framework, which explores the business side of design, and learn to develop creative solutions to marketing challenges
“The reason artists are in the room is to turn the rational “language of the suits” into the emotional language of design.”
Award-winning designer and strategist Douglas Davis combines creativity with the principles of business to come up with innovative marketing solutions for clients including HSBC, The Economist, Campbell’s, and Deutsche Bank. He has also published a book, Creative Strategy and the Business of Design.
Begin the course by getting to know the designer and strategist Douglas Davis. Discover how he turned his childhood love for drawing into a successful career along with the influences that inspire him.
Examine your role in the context of business before diving into some essential marketing concepts. See which parts of an organization you can influence, and find out how to turn a client’s request into viable solutions.
Learn how to use the Creative Strategy Framework to organize your creative process in four columns: target, facts, features, and finally, the objective or message you want to communicate.
Organize your research and pull out the resulting threads from the previous exercise. To wrap up the course, Douglas teaches you how to develop these into a scenario analysis ready to present.
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