Client-Centered Brand Strategy
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Learn to understand consumers in order to develop a strategy that builds real and lasting relationships with a brand
¨A successful brand strategy is not just about understanding the challenges, strengths and weaknesses of a business; it also means finding out who the brand wants to relate to and what these people’s desires, pains and needs are.¨, says strategist Thiago Delfino. After helping drive the growth of brands such as Apple, Microsoft, Nike, YouTube, Coca-Cola, Bradesco, Itaú and Uber, Thiago will teach, in this online course, how to develop a strategy that creates real bonds with customers.
For this, the professor will present concepts, tools and methodologies to understand how people act when consuming products and services. It will also explain how to respond to this consumer information with marketing actions. Build strategies and strengthen small or big brands!
To begin with, Thiago Delfino will talk about how, after studying cinema and working with design, he became a strategist and collaborated with the construction and growth of several brands. He will also present how psychology, sociology, design and cinema influence his career.
Then you’ll discover the fundamentals for creating a successful placement. You will understand how to analyze a business, its audience, competition and industry and what skills a good strategist needs to have or acquire. Then, based on a case study, Thiago will show how to structure the work of building a brand and how to frame the problem to be solved.
After learning how to define a business point of view, you will see how to understand the consumer using methodologies such as desk research, user mapping, in-depth interviews and observation. Thiago will also explain how to interpret all this information to generate powerful insights and teach how to put them into practice.
Finally, you will define the pillars that support the brand’s values, mission and conduct, and learn measurement techniques to assess the performance of your strategy.
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