Digital Marketing for SMBs with Greg Gifford

Who is this сourse for?

This course is primarily for business owners or new marketers who are just starting out in digital marketing. This course is truly meant for people who have little to no knowledge about digital marketing.

What you’ll learn

In this free online course, expert Greg Gifford will show you everything you need to know about digital marketing for SMBs. You will get familiar with the main areas of digital marketing, including SEO, social media, email marketing, display advertising and competitive analysis.

Intro

In this course, we’re going to be talking about what digital marketing is and why it’s important. You’ll learn about all the various elements you can use to bring traffic to your site, so you’ll have a better understanding of how to grow your business.

Digital Marketing

In this lesson, you’ll find out what digital marketing is and why it’s important for your business.

Websites

Greg will teach you about your website, and why it’s vital for the success of your business.

Email Marketing

In this lesson, Greg will explain how you can use email marketing to promote your products or services and bring more potential customers to your website.

Search Engine Optimization

Learn how to get your site to show up higher in Google search results with SEO – one of the most important aspects of digital marketing.

Search Engine Marketing

In this lesson, Greg is going to talk about Search Engine Marketing (SEM) – most commonly called PPC advertising – an incredibly effective digital marketing practice that can help grow your business.

Retargeting

In this lesson, you will explore retargeting – a specific type of paid advertisement that you can use to bring customers back to your website.

Display Advertising

Greg will teach you how you can use display advertising – a specific form of paid advertising – to build brand awareness and drive more business.

Social Media Marketing

In this lesson, you’ll learn another powerful digital marketing tool – social media, where you’ll be running ads on social media platforms instead of running ads on search results or other websites.

Competitive Analysis

Greg will teach you how to up your digital marketing game through competitive analysis and using the best elements of competitors’ campaigns.

Finding the right mix for you

Now that you know the basics, it’s time to find the right digital marketing mix for your business. Greg will share his insights and experience to help you figure out what’s right for your business.