Understanding your customers
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Learn the essentials of consumer and business buying behavior and understand the differences between consumer and B2B marketing. Improve customer relationships and enhance the value of your business. Enroll in our free course on understanding customers today!
This free course, Understanding your customers, is a short introduction to understanding customers. The course underlines the relevance of understanding customers as individuals, members of society and members of organisations. It clarifies some
Key marketing concepts and terminology and highlights some differences between consumer and business-to-business marketing. The course is suitable for a variety of learners, including small business owners and those working in small businesses with
Limited access to specialists, as well as marketing professionals and those thinking about pursuing a course of study to become a marketing professional.
This free course is an adapted extract from the Open University course B206 Understanding customers355.
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Course learning outcomes
After studying this course, you should be able to:
Understand some essential concepts of consumer and business buying behaviour
Explain key ways in which business-to-business marketing is different from consumer marketing
Improve the value of your customer relationships.
