Marketing communications in the digital age
|
Learn how marketing communications influence and impact various aspects of our lives. This course explores theories, models, and effective management strategies for marketing communications. Gain insights into digital marketing tools, message sources, appeals, and ethical considerations.
The influence and impact of marketing can be seen all around. For instance, you may find marketing communications being used to promote
Various brands, increase charitable donations, persuade toddlers to eat their vegetables, or encourage teenagers to behave responsibly around alcohol. In this digital era, if you use social media to portray a particular image to others, you are engaging in a form of marketing communications, with you as the brand.
This course uses theories and models to explain marketing communications and provides examples of how to effectively manage the marketing communications process.
This OpenLearn course is an adapted extract from the Open University course B328 Marketing in action.
Course learning outcomes
After studying this course, you should be able to:
Recognise various models of marketing communication
Identify different digital marketing communication tools and understand media selection
Explain different types and characteristics of message sources and appeals
Evaluate how message appeal can be employed in different contexts
Critically reflect on ethical issues in online marketing communication.
User Reviews
Be the first to review “Marketing communications in the digital age”
You must be logged in to post a review.
There are no reviews yet.