Retail marketing
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Learn how retailers effectively communicate with customers through marketing strategies. Understand the definition of retailing and the importance of marketing in business. Discover various marketing tools and techniques used by retailers to engage with customers. Enroll in this free course on retail marketing to enhance your knowledge and skills in the field.
This free course, Retail marketing, explores how retailers use marketing to communicate with their customers, considering definitions of retailing and consumers, the basics of communications, before moving on to look at different forms of marketing communications and advertising used by retailers.
Course learning outcomes
After studying this course, you should be able to:
Define retailing
Understand what marketing means to business executives and academics
Understand the ways that retailers use marketing tools and techniques to interact with their customers.
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