A/B testing: The art and science of data-driven choices

A/B testing is an essential task in the tool kits of tech giants such as OpenAI, Amazon, Google, and Netflix. It plays a crucial role in refining marketing approaches and enhancing user experiences. Dive into this captivating realm of data-driven decision-making with this A/B testing Guided Project. Is your company seeking to boost user satisfaction by launching a dark mode feature on your website? Then, seize this opportunity to master the art of data-driven choices, and discover which options work best for you.