A Product Management guide to Experimentation & A/B testing
Learn the basics of Experimentation and A/B testing in just an hour! This course is perfect for Product Managers, Growth Hackers, and Marketers looking to optimize conversion rates and make strategic decisions. Develop an Experimentation roadmap and nurture a culture of experimentation for maximum results.
What you’ll learn
- Basic Statistics (Frequentist and Bayesian)
- A/B testing (aka AB testing, split testing)
- Evaluation of experiments
- Basic design of experiments
- Experimentation strategy
- Experiment documentation
- The importance of Experimentation for Product Managers
- Conversion rate optimization (i.e. CRO)
Learn the basics of Experimentation (aka A/B or AB testing) that all Product Managers should know in about an hour!
At the end of this no-nonsense course, students will understand the role of Experimentation in helping make strategic decisions, how to design basic Experiments and analyze their results, and how to develop a strategy that maximizes your resources and drives results. We’ll explore:
When should you run Experiments?
10 important terms in Experimentation
The Experimentation process
Developing an Experimentation roadmap
Building the team
How to nurture an Experimentation culture
Communication
Documentation
Intermediate/Advanced topic: Analyzing Results (Introduction to Frequentist, Bayesian, and Sequential statistics)
Who this course is for:
- Growth Hackers
- Product managers
- Marketing managers
- Analysts
- Potential or Aspiring Product managers
- Growth Marketers
- Conversion rate optimizers (CROs)
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